Sökning: "Pauline Sturesson"

Hittade 1 uppsats innehållade orden Pauline Sturesson.

  1. 1. Corporate Social Responsibility for Competitiveness: A case study of ABB

    Master-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :Pauline Sturesson; Joseph Eromosele; [2014]
    Nyckelord :CSR; Marketing; International marketing; Competitiveness;

    Sammanfattning : The effect of each CSR dimension on competitiveness is in different attribute importance. ABB emphasizes the integration of its CSR policy embedded in entrire five dimensions of CSR in different practices. LÄS MER