Sökning: "Pavel Brand"

Hittade 4 uppsatser innehållade orden Pavel Brand.

1. 1. The new frontier of co-creation : What are the drivers for consumers to engage in co-creation activities in the metaverse?

   Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Pavel Kerim; Marina Borrell; [2023]
   Nyckelord :co-creation; metaverse; engagement; trust; customer experience; motivation; samskapande; metaverse; engagemang; förtroende; kundupplevelse; motivation;

   Sammanfattning : Research Question: What are the drivers for consumers to co-create in the metaverse and howcan companies use them to increase engagement in co-creation? Purpose: The purpose of this study is to get insight into how companies canincrease consumer engagement for participation in co-creation activitieswithin the metaverse. By enlightening the research community and businesses about the consumer perspective on the metaverse and the cocreation possibilities and what their drivers would be to engage in cocreation, companies can better target these individuals and ultimately increase their brand value. LÄS MER

3. 2. How to add value to products: the experience economy perspective : A research on how companies could add value to their products using the experience economy

   Magister-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Författare :Pavel Ordenov; Lina Abu-Sbiekh; Anton Boiarshinov; [2020]
   Nyckelord :Experience economy; Types of experience; Co-creation; Gamification; Digitalization; Retail industry; Clothing; Nike; Benetton Group; Louis Vuitton.;

   Sammanfattning : Nowadays the world is on the verge of another significant migration of value, the value for corporate world is shifting from providing services to staging experiences for customers. Since it is vital to understand the main characteristics and components of the impending environment, this research is carried out. LÄS MER

4. 3. Välgörenhetsorganisationer och marknadsföringsstrategier i sociala medier

   Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Marcus Eriksson; Hama Karim Pavel; [2014]
   Nyckelord :Social media; marketing strategies; charities; communications; Brand trust; Sociala medier; marknadsföring; kommunikation; välgörenhet; förtroende;

   Sammanfattning : Välgörenhet är något som har ökat de senaste 30 åren och 2008 slogs det ett världs rekord i insamling till välgörenhetsändamål. Med flera organisationer som ägnar sig åt välgörenhet kan det bidra till att konkurrensen hårdnar i mellan dem. LÄS MER

5. 4. International Companies’ Perception of Digital Marketing Strategies and Their Implementation

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Pavel Vassiljev; Javier Silva; [2011]
   Nyckelord :marketing; international companies; digital; perception; online; web; presence; Management of enterprises; Företagsledning; management; Business and Economics;

   Sammanfattning : The purpose of the study was to investigate how well international companies have adapted to the digital revolution and find the reasons behind implementing or neglecting certain digital marketing strategies. The study also looked at the impact such strategies have on the brand. LÄS MER