Sökning: "Pavel Vassiljev"
Hittade 1 uppsats innehållade orden Pavel Vassiljev.
- Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen
Sammanfattning : The purpose of the study was to investigate how well international companies have adapted to the digital revolution and find the reasons behind implementing or neglecting certain digital marketing strategies. The study also looked at the impact such strategies have on the brand. LÄS MER