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1. 1. International Companies’ Perception of Digital Marketing Strategies and Their Implementation

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Pavel Vassiljev; Javier Silva; [2011]
   Nyckelord :marketing; international companies; digital; perception; online; web; presence; Management of enterprises; Företagsledning; management; Business and Economics;

   Sammanfattning : The purpose of the study was to investigate how well international companies have adapted to the digital revolution and find the reasons behind implementing or neglecting certain digital marketing strategies. The study also looked at the impact such strategies have on the brand. LÄS MER