Sökning: "Pawel Malicki"

Hittade 2 uppsatser innehållade orden Pawel Malicki.

1. 1. Internet advertising of banks in Sweden during the present financial crisis

   Kandidat-uppsats, Sektionen för ekonomi och teknik (SET)

   Författare :Pawel Malicki; Cecile Bousquie; [2009]
   Nyckelord :Advertising; financial crisis;

   Sammanfattning : The purpose of this study is to provide the view on the online advertising’s characteristics during the present financial crisis in Sweden. To achieve the purpose, multiple case study of four main Swedish banks is used with the predominance of descriptive method. LÄS MER

3. 2. Internet advertising of banks in Sweden during the present financial crisis

   Kandidat-uppsats, Sektionen för ekonomi och teknik (SET)

   Författare :Pawel Jr Malicki; Cecile Jr Bousquie; [2009]
   Nyckelord :Internet; advertising;

   Sammanfattning : The purpose of this study is to provide the view on the online advertising’s characteristics during the present financial crisis in Sweden. To achieve the purpose, multiple case study of four main Swedish banks is used with the predominance of descriptive method. LÄS MER