Sökning: "Pay Per Click"

Hittade 4 uppsatser innehållade orden Pay Per Click.

  1. 1. Comparing the Return on Investment of Search Engine Optimization and Pay-Per-Click marketing : Developing a model to forecast the ROI of SEO based on the SOSTAC Planning System

    Kandidat-uppsats, Örebro universitet/Handelshögskolan vid Örebro Universitet

    Författare :Qvintus Björnfot; Martin Dehlin; [2023]
    Nyckelord :;

    Sammanfattning : .... LÄS MER

  3. 2. Fyra designprinciper för attraktivare annonser

    Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Markus Sjökvist; [2022]
    Nyckelord :Clickthrough Rate; Cost Per Click; Ducoffe’s advertising value model; Facebook; Hierarchy of Effects; Meta Ads; Pay Per Click;

    Sammanfattning : The paper examines Meta ads in the adult education field. The ads are selected based onfour main criteria, ads with creatives that show people in the profession of the intendededucation, ads that the audience can quickly identify as an educational program, creativeswith a high signal-to-noise ratio and creatives with only one point of focus in the pictures. LÄS MER

  4. 3. The Metasearch Road to Purchase : An investigation of the Touchpoints on Metasearch Engines in the Travel Distribution Industry

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :André Mikaelsson; Gustav Mikkelsen; [2018]
    Nyckelord :Consumer behaviour; Metasearch websites; Touchpoints; Customer decision journey; Travel distribution industry;

    Sammanfattning : The travel distribution industry is growing. While traditional distribution channels such as online travel agencies and physical stores are decreasing in revenues, metasearch companies are receiving greater attention from consumers. However, metasearch companies face challenges even with an increasing market. LÄS MER

  5. 4. Paid Traffic - Pay per click advertising in Swedish companies

    Master-uppsats, IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Författare :Marcus Johansson; [2012-10-05]
    Nyckelord :Pay per click; Google AdWords; Internet markering; search engine marketing;

    Sammanfattning : According to Kotler online marketing is the fastest growing form of direct marketing. It has gotten increasingly important for companies to have a strategic plan for communicating with the public online. LÄS MER