Sökning: "Pay-to-Play games"

Hittade 4 uppsatser innehållade orden Pay-to-Play games.

  1. 1. Why do players buy in-game items : An exploration into microtransactions and their effect on flow

    Master-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Adam Christopher Karboub; Marc Orozco Sebastian; [2023]
    Nyckelord :Free-to-play games; Microtransactions; Flow Theory; Exchange Theory; Gaming; Skins;

    Sammanfattning : Background: In the last couple years, the free to play sector in gaming has taken a rise compared to their pay to play counterparts, being able to generate up to 85% of all gaming revenue. More and more game developers have opted to change their game from a paid model to a free-to-play business model, with prominent cases being games like CS:GO and Overwatch. LÄS MER

  3. 2. Player consumption psychology : Constructing user profiles for game developers

    Magister-uppsats, Högskolan i Skövde/Institutionen för informationsteknologi

    Författare :Xinyi Xiong; [2022]
    Nyckelord :User profiling; Game User Experience; Consumer behaviour; Free-to-play game;

    Sammanfattning : Free-to-play gamers' spending habits are crucial for game developers to generate revenue in games. The unique thing about free-to-play business model games is that players don't have to pay to play the game, but need to make in-game purchases if they want a better gaming experience. LÄS MER

  4. 3. Mikrotransaktioners påverkan på kundnöjdhet

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Nicholas Roovete; Johannes Arendt; Alex Bengtsson; [2018]
    Nyckelord :Customer satisfaction; Microtransactions; Virtual Goods; Pay-to-Play games; Gaming industry; Kundnöjdhet; Virituella varor; Mikrotransaktioner; Pay-to-Play spel; Spelindustri; Business and Economics;

    Sammanfattning : Purpose: The study aims to investigate how sales of virtual goods through microtransactions in the gaming industry affects customer satisfaction. Methodology: Quantitative research method with a deductive approach emerged from a positivist perspective. Cross-sectional study with a survey distributed on selected online forums. LÄS MER

  5. 4. How to increase revenue in Free-to-Play mobile games

    Kandidat-uppsats, KTH/Industriell Management

    Författare :Aleksandr Skobeltcyn; XIN SHEN; [2018]
    Nyckelord :Mobile games; In-app purchase intention; free-to-play; pay-to-play; purchase behavior; game apps; business model; revenue models; business model innovation; business sustainability;

    Sammanfattning : The Free-to-play (F2P) model is the primary business model applied in indie mobile games nowadays. However, the fact that less than 5% of players are paying is still a big problem for developers. LÄS MER