Sökning: "Peer to Peer Marknadsplattformar"
Hittade 1 uppsats innehållade orden Peer to Peer Marknadsplattformar.
1. Sustainability Integration in Peer to Peer Marketplace Platforms : A Study of Customer Perception and Loyalty
Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)Sammanfattning : Increasing attention to sustainability and environmental concerns implies changes in consumer preferences, whereof companies need to provide offerings characterized with a focus on sustainability laden concepts such as the Circular Economy (CE), aligning with these changes. How to communicate sustainability has therefore become a focus of attention when formulating marketing strategies. LÄS MER
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