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  1. 1. Laws, relations & education : A qualitative study of pension fund advising

    Kandidat-uppsats, Handelshögskolan vid Umeå universitet

    Författare :Johan Olsson; Tommy Åhlén; [2009]
    Nyckelord :Pension fund saving relationship marketing finance management laws education learning; Pension fonder sparande marknadsföring relationsmarknadsföring finans lagar utlärning utbildning;

    Sammanfattning : In 2000, more then 4 million Swedish citizens were given the responsibility to invest a part of their earned money in the new premium pension system. With limited knowledge in financial markets was it now up to the people themselves to decide how to invest. Due to the citizens lack of knowledge lead them to a passive behavior. LÄS MER