Sökning: "Per strömblad"

Hittade 3 uppsatser innehållade orden Per strömblad.

  1. 1. The Theatrical Rules in Collaborative Consumption - A case of Airbnb

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Joakim Strömblad; Junxian Toh; [2017]
    Nyckelord :Collaborative consumption; sharing economy; access-based consumption; dramaturgy; habitus; strategies of action; structuration theory; symbolic interactionism; Airbnb; collaborative lifestyles; consumer culture theories; Pierre Bourdieu; Richard Jenkins; Ann Swidler; Erving Goffman; Herbert Blumer; Business and Economics;

    Sammanfattning : Purpose: The study aims to advance the understanding of collaborative consumption through the research on the engagement rules, conventions, and norms that govern the practice. The study postulates that it is through the possession of the right competences and meaning that permit insiders to successfully apply the rules of collaborative consumption while deterring outsiders from making an initial or repeated attempt. LÄS MER

  3. 2. Skola i förändring : Bra betyg = Bra demokrat?

    Kandidat-uppsats, Institutionen för statsvetenskap (ST)

    Författare :Marcos Castro Allende; [2013]
    Nyckelord :demokrati; utbildning; kvalitet; avreglering; tillit; auktoritarism;

    Sammanfattning : Title: School in Change : Good Grades = Good Democrat?   Level: Final assignment for Bachelor Degree in Political Science   Author: Marcos Castro Allende   Supervisor: Per Strömblad   Date: 2013 – May   Aim: The background to this study is a book published by Staffan. I Lindberg & Richard Svensson where they presented a hypothesis that the decline in trusting democracy within Swedish youth is a result of the deregulation of the education in Sweden. LÄS MER

  4. 3. Öppet eller dolt? : En studie om viral marknadsföring på Youtube

    Kandidat-uppsats, Ekonomihögskolan, ELNU

    Författare :Mattias Martinsson; Per-Erik Strömblad; [2011]
    Nyckelord :Viral marketing; Youtube; Product placement; Stealth marketing;

    Sammanfattning : Abstract Purpose The purpose of this thesis is to examine the Swedish students’ habits regarding videos on Youtube and create an understanding towards what makes them viral. The purpose is also to state how companies should make use of visble and hidden viral marketing to get their message out to the customers. LÄS MER