Sökning: "Per-Allan Axén"

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  1. 1. Kundnöjdhet genom fysisk distribution

    Magister-uppsats, Internationella Handelshögskolan

    Författare :Per-Allan Axén; Martina Stenvall; [2006]
    Nyckelord :Demand chain management; customer satisfaction; physical distribution; transport strategy; teknik; kundnöjdhet; fysisk distribution; transportstrategi.;

    Sammanfattning : Introduction An increased globalization and competition has forced companies to change their view on the supply chain, from supply chain management to demand chain management. The company Martela is experiencing an increased competition and a declining market. They have started a program for change in order to reclaim market shares. LÄS MER