Sökning: "Perceived innovativeness"

Visar resultat 1 - 5 av 28 uppsatser innehållade orden Perceived innovativeness.

  1. 1. Improve Customer Engagement by Implementation of Service Robot - A case study in collaboration with Husqvarna Group

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Jiao Yang; Xiaojuan Liao; [2021-07-08]
    Nyckelord :Frontline service robots; Customer engagement; Perceived innovativeness; Service experience; Customer satisfaction; Asset-builder business;

    Sammanfattning : Background and Purpose: Customer engagement has strategic importance for firms since itenhances the performance of the firm in various aspects. Nowadays, firms are employingadvanced technology to increase customer engagement. LÄS MER

  2. 2. Self-service technology and Baby boomers : A qualitative study of baby boomers’ acceptance towards self-scanning devices in supermarkets. 

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Eric Lindén; Casper Elheim; Hannes Löfquist; [2021]
    Nyckelord :Baby boomers; self-service technology; self-scanning; technology acceptance model; technology anxiety; technology innovativeness; self-efficacy; attitudes.;

    Sammanfattning : Abstract  Title: Self-service technology and baby boomers: An empirical study of baby boomers’ acceptance towards self-service technologies in supermarkets. Authors: Casper Elheim, Eric Lindén & Hannes Löfquist Institution: Linnaeus University, School of Business and Economics. LÄS MER

  3. 3. The Perceived Innovativeness of Employer Brands - A Qualitative Investigation of the Meaning, Sources, and Role of Employer Brands’ Innovativeness from the Perspective of Talents

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Jan Niklas Glanzmann; Karl Moberg; [2020]
    Nyckelord :Perceived Innovativeness; War for Talents; Employer Brand Management; Brand Knowledge; Brand Stimuli; Business and Economics;

    Sammanfattning : The purpose of the thesis is to explore and understand the meaning, sources, and role of brands’ perceived innovativeness to talents due to the proposed importance of the attribute within the so-called war for talents as well as contemporary theoretical and practical discourse. In accordance with the relativistic and interpretivist stance taken, a qualitative methodology is adapted through the utilization of semi-structured interviews and the application of an abductive research approach. LÄS MER

  4. 4. Marknadsorienteringens påverkan på innovation i utvecklandet av produkter : Den hårda konkurrensen inom modebranschen

    Kandidat-uppsats, Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Amanda Lorén; Angelica Nilsson; [2020]
    Nyckelord :Marknadsorientering; innovation; innovationsförmåga; produktutveckling; modebranschen; kundvärde och konkurrensfördelar.;

    Sammanfattning : Syfte: Syftet med studien är att få ökad förståelse för hur marknadsorientering bidrar till innovation i utvecklandet av produkter i företag inom modebranschen. Metod: Studien använde en kvalitativ metod eftersom syftet var att få ökad förståelse. För att samla in empiriska data genomfördes tio semi-strukturerade intervjuer. LÄS MER

  5. 5. Augmented Reality Contact Lenses: An Investigation of Technology Acceptance Drivers from a Potential User Perspective

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan; Jönköping University/Internationella Handelshögskolan

    Författare :Korbinian Gmeinwieser; Nikolas Schock; [2020]
    Nyckelord :Augmented Reality Contact Lenses; Technology Acceptance; TAM; Smart Contact Lenses; Extended Reality;

    Sammanfattning : Background: Augmented Reality (AR) could be the next revolutionary technology after the personal computer, the internet and the mobile era. While AR Smart Glasses are already on the market, AR Contact Lenses (ARCL) are still in the stage of research and development, but likely to replace the smartphone in the near future. LÄS MER