Sökning: "Perceived innovativeness"

Visar resultat 16 - 20 av 31 uppsatser innehållade orden Perceived innovativeness.

1. 16. Könsneutralisera mera - En kvantitativ studie om hur neutralisering av en reklamkontext för könsassocierade produkter påverkar konsumentens uppfattning och beteende gentemot varumärken

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Klara Wilsby; Erika Nilsson; [2018]
   Nyckelord :Gender stereotypes; Gender associated products; Brand related effects; Advertisement attitude; Perceived brand innovativeness.;

   Sammanfattning : Gender stereotyped portrayals in advertising and their effect is a phenomenon frequently discussed in recent years. The discussion has derived in a decrease of such stereotypes, the distinct trend to challenge norms and to adapt to new rules of society. LÄS MER

3. 17. The Power of Innovation : Exploring Innovativeness and its Influence on Brand Loyalty in a Saturated Market through the Eyes of Generation Y

   Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Lovisa Andreasson; Michaela Ek Berglund; Alice Svensson; [2018]
   Nyckelord :Innovation; Marketing Innovation; Brand loyalty; Generation Y; Red Bull; Saturated Markets; Low-Involvement Products;

   Sammanfattning : Problem Saturated markets are known to be competitive, with a wide selection of alternatives. In a saturated market is essential to differentiate a brand to compete in a market. Therefore, innovation has become a central part of a brand’s DNA when developing strategies, such as product evolvement and marketing. LÄS MER

4. 18. How Entrepreneurs are Managing Open Innovation in SMEs

   Magister-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Författare :Nouman Ahmed Qureshi; [2018]
   Nyckelord :Open Innovation; Entrepreneurs; Open Business Model;

   Sammanfattning : It is these days very consistent for Small and Medium Enterprises (SMEs) to participate in open innovation activities to battle the internal and external difficulties they are confronting, for example, less resources for R&D, constrained financial resources and specialized abilities, fewer production facilities and distribution channels and so on. Studies demonstrate that open innovation encountered a quick increase in recent years. LÄS MER

5. 19. The “Making” of an Intrapreneur : An empirical study to identify the untapped potential of intrapreneurial intention amongst employees

   Magister-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Författare :Julia Scharrer; Lea Theresa Stubenrauch; [2018]
   Nyckelord :intrapreneurship; entrepreneurial intention; theory of planned behaviour;

   Sammanfattning : The purpose of this paper is to explore how organisations can identify the untapped potential of intrapreneurial intention amongst employees to increase its competitive advantage. Competitive advantage was therefore seen as an outcome of entrepreneurial actions, which, i.e. can be used for more effective and novel marketing strategies. LÄS MER

7. 20. How to compete effectively with self-service technologies : The impact of technology readiness and the technology acceptance model on self-scanning

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Emil Lundberg; [2017]
   Nyckelord :Retail; self-service technology; self-scanning; technology acceptance model; technology readiness; perceived usefulness; perceived ease of use;

   Sammanfattning : Problem: Due to the promises of retailer benefits, self-service technologies (SSTs) are becoming a common sight in the Swedish grocery retail setting. The mere installation of SSTs is yet not enough to make the consumer adopt them. LÄS MER