Sökning: "Perceived value"

Visar resultat 1 - 5 av 1023 uppsatser innehållade orden Perceived value.

  1. 1. Challenging Traditional Growth Strategies - An exploratory single case study on how Forza Football designs user involvement growth strategies to enable viral growth

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Carl Larsson; Johan Horn; [2020-07-23]
    Nyckelord :Crowdsourcing; Open innovation; User innovation; Network effect; Value cocreation; Virality; Viral growth;

    Sammanfattning : Background and Purpose: In order to stay competitive in a rapidly changing businessenvironment, the question of growth is perceived to be an essential issue of survival andentrepreneurial behavior. Traditionally, strategies related to growth have mostly been related toexpenses on marketing or acquisitions of smaller competitors. LÄS MER

  2. 2. Innovating Inside the Box - An Exploratory Comparative Case Study of Regulations’ Impact on Innovation in the Insurance Industry

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Alexander Ivarsson; Emma Rittgård; [2020-07-22]
    Nyckelord :Financial innovation; Innovation management; Regulation; Insurance;

    Sammanfattning : Innovation in general is an important driver for economic growth and consumer welfare.However, with the purpose of consumer protection and ensuring stability of the financialsystem, the insurance sector is bound to follow stricter regulations than most other sectors. LÄS MER

  3. 3. Why is it so hard to implement sustainability strategies into an organization? A case study of KappAhl’s sustainability strategy implementation

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Alice Aroneng; Jenny Trolläng; [2020-07-01]
    Nyckelord :Sustainability; Strategy implementation; Implementation barriers; Fashion industry;

    Sammanfattning : Background and Problem: The whole value chain, from production to consumption and recycling, ispart of the sustainability challenges in the textile industry. The concept of sustainability is complex andintegrating it into the internal process of the organization is vital to reach success within sustainabilityand accomplish the SDGs by 2030. LÄS MER

  4. 4. Green City Branding – How people respond to the built environment

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Peter Olsson; [2020-06-23]
    Nyckelord :;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  5. 5. Contextualizing Data in Marketing Practice

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Jens Andersson; Robert Odéen; [2020-06-23]
    Nyckelord :Data-driven marketing; Digitalization; Analytics; Professional services;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER