Sökning: "Perina Stjernlöf"

Hittade 1 uppsats innehållade orden Perina Stjernlöf.

  1. 1. Kriskommunikation i ett senmodernt samhälle : exemplet Svenska Röda Korset

    Magister-uppsats, Högskolan i Borås/Institutionen Biblioteks- och informationsvetenskap / Bibliotekshögskolan

    Författare :Perina Stjernlöf; [2013]
    Nyckelord :kriskommunikation; senmodernt; trovärdighet;

    Sammanfattning : The purpose of this study is to examine how an organization communicates during a crisis and how a crisis can affect an organization's reputation/credibility in late modernity. The focus is on how the Swedish Red Cross handled crises from summer 2009 until spring 2010, and how the organization's reputation/credibility was affected by the fact that society has changed. LÄS MER