Sökning: "Pernilla Strannhage"

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  1. 1. Fashion Joins the Digital Revolution : A study on the Impact of Digitalisation in the Swedish High-End Fashion Industry

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Aya Hijazi; Pernilla Strannhage; [2016]
    Nyckelord :Digitalisation; Digital technologies; Information availability; Information usage; Interactive communication; Swedish fashion industry; Psychic distance; Psychic distance paradox; Virtuality trap; International operations;

    Sammanfattning : Digitalisation is one of the greatest transformations in modern times and has impacted organisations, industry structures and the society as a whole. It provides new opportunities for fashion firms to interact with different stakeholders and has altered the way firms operate in foreign markets. LÄS MER