Sökning: "Pernod Ricard Sweden"

Hittade 1 uppsats innehållade orden Pernod Ricard Sweden.

  1. 1. Organisational buying behaviour : Criteria and influences in the buying process within high commercial value restaurants

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Charlotte Lindberg; Julia Hadmark; Linda Remahl; [2008]
    Nyckelord :Organisational buying behaviour; Pernod Ricard Sweden; restaurants; influencing factors; buyer criteria; high commercial value;

    Sammanfattning : In 2005 the wine importer and supplier Pernod Ricard Sweden acquired Allied Domecq, a company with a wide assortment of wines. However, due to Pernod Ricard Sweden’s strategic focus on spirits the last decade they now experience a lack of knowledge of how to best sell and endorse wine to restaurants. LÄS MER