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  1. 1. Creating Competitive Advantage by Rethinking B2B Software Pricing

    Master-uppsats, KTH/Industriell marknadsföring

    Författare :Carl Adelstrand; Emil Brostedt; [2016]
    Nyckelord :Pricing Models; Pricing; Software; Key Account Management; Perpetual license; Subscription; SaaS; CAM; GD T; SPC; Metrology;

    Sammanfattning : The choice of pricing model for software products is a complex procedure due to the different characteristics compared to physical products. This thesis investigates and compares software pricing models in a B2B setting, and describes how KAM plays a role in executing a pricing model. LÄS MER