Sökning: "Person-Situation segmentation"

Hittade 1 uppsats innehållade orden Person-Situation segmentation.

  1. 1. The Lacking Relevance of Market Segmentation: A Cross-Category Study Using the Dirichlet Model

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Felix Bergström; Jon Ones; [2013]
    Nyckelord :Market Segmentation; Dirichlet model; Juster scale; Need state; Person-Situation segmentation;

    Sammanfattning : Market segmentation is a core concept in marketing, but its relevance is being questioned. Researchers using the Dirichlet model claims that buyer profiles between competing brands rarely differ. LÄS MER