Sökning: "Personal Selling"

Visar resultat 1 - 5 av 123 uppsatser innehållade orden Personal Selling.

  1. 1. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Amanda Hansson; Tobias Stenström; [2023-06-28]
    Nyckelord :: luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

    Sammanfattning : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. LÄS MER

  3. 2. Keeping Up with the Transition: Sex for Compensation and Women with Asylum and Transgender Experiences in Sweden

    Master-uppsats, Lunds universitet/Graduate School; Lunds universitet/Master of Science in Social Studies of Gender

    Författare :Ines Anttila; [2023]
    Nyckelord :sex for compensation; transgender; asylum; gender affirmation; waiting; strategy; tactic.; Social Sciences;

    Sammanfattning : This thesis focuses on the practice of sex for compensation performed by women with transgender and asylum experiences living in Sweden. It aims to explore the complexities of sex for compensation by positioning this practice as both strategy and a tactic for obtaining income used for gender affirmation, considering that gender-affirmative healthcare is not available for asylum seekers in Sweden. LÄS MER

  4. 3. Lost in the Weeds : Understanding the Firm's Perspective of Regulations on Marketing Communications in the Canadian Cannabis Industry

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Benjamin Farnworth; Edward Williams; [2023]
    Nyckelord :External Regulation; Marketing Communication; Institutional Theory; Institutional Pressures; Isomorphic Pressure; Canadian Cannabis Industry;

    Sammanfattning : Background: Marketing communication is the process of communicating with the customer, this is all communicative materials that are produced by the firm in order to influence the consumer. Regulations are all the rules, instructions, memos issued by a market authority that dictate the ways a firm may present their brand. LÄS MER

  5. 4. Selling with Personality: The Role of Personal Branding in B2B Social Selling : An Exploratory Study of Personal Branding for B2B sales personnel.

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Linnea Mundorf; Ebba Friberg; Selina Johansson; [2023]
    Nyckelord :Personal Branding; Social Selling; Business-to-Business; B2B; Sales Personnel; LinkedIn; Corporate Branding;

    Sammanfattning : This research aims to facilitate sales personnel and companies in understanding the interrelation of personal branding within sales and how it should be utilized effectively. Thus, the thesis explores how sales personnel develop and communicate their personal brand, and additionally how personal branding relates to social selling in a B2B context. LÄS MER

  7. 5. Vad lyssnar du på? : En kvalitativ studie om attityd till reklam i podcaster

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Linnéa Brandt; Julietta Melgar; Maja Rolfes; [2023]
    Nyckelord :Podcast Advertising; Radio advertising; Advertising Attitude; Advertising Experience and Marketing Communications; Podcastreklam; Radioreklam; Reklamattityd; Reklamupplevelse och Marknadskommunikation;

    Sammanfattning : Tidigare forskning om upplevelser och attityd till reklam i podcaster har varierat i sina resultat. Det finns studier som tyder på att annonsformatet värdläst reklam bidrar till den bästa lyssningsupplevelsen för konsumenterna. LÄS MER