Sökning: "Personalised Messages"
Visar resultat 1 - 5 av 6 uppsatser innehållade orden Personalised Messages.
1. Långsiktigt arbete med övervikt: de digitala verktygens roll : en litteraturöversikt
Kandidat-uppsats, Sophiahemmet HögskolaSammanfattning : Background Obesity and overweight are public health diseases that have increased globally over the years to the point where the WHO classifies them as an epidemic. In Sweden, every other adult suffers from one of these conditions and there are several follow up health complication related to overweight/obesity. LÄS MER
2. Expressive Signals : The art of connecting: Enhancing digital expression through crafted connectivity and micro-interactions
Master-uppsats, Umeå universitet/Designhögskolan vid Umeå universitetSammanfattning : How do we design for connection? How might we introduce quirkiness, personal expression and a little bit of magic to our unified, unemotional black screens? Working with design systems can have perks, but something gets lost when we systemise how we communicate. I argue to open up rigid design systems and loosen their rules to elicit something new that’s cute, weird, and so unique: it becomes magical. LÄS MER
3. What's in a name? How the vocabulary of personalised playlists affects user's expectation and satisfactions in music streaming services
Kandidat-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatikSammanfattning : Background: The following study focuses on the area of personalisation within streaming services and how vocabulary of playlist names and categories affect expectations and satisfactions. The wording of personalised items is important to convey that content is directly made for a user, yet there are limited studies that explore what users anticipate and if the message conveys correct information to then lead to satisfaction. LÄS MER
4. Predicting Marketing Churn Using Machine Learning Models
Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Institutionen för matematik och matematisk statistikSammanfattning : For any organisation that engages in marketing actions there is a need to understand how people react to communication messages that are sent. Since the introduction of General Data Protection Regulation, the requirements for personal data usage have increased and people are able to effect the way their personal information is used by companies. LÄS MER
5. Personalisation on Instagram - A quantitative content analysis of prominent Swedish politicians’ Instagram posts
Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : Personalisation is a concept which is based on the idea that focus is increasingly directed at the individual politician and his or her personal characteristics. Social media, such as Instagram, has revived the concept since the possibilities for personalised political communication have increased. LÄS MER
