Sökning: "Personalised ads"

Hittade 3 uppsatser innehållade orden Personalised ads.

  1. 1. An exploratory study on perceptions of personalised display ads online : A comparison of Swedish generations: Do consumers willingly surrender their privacy for the usefulness of personalised advertising?

    Magister-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Thomas Gerdman; Felicia Nordqvist; [2017]
    Nyckelord :Personalised ads; display ads; business intelligence; attitudes; perceived intrusiveness; perceived usefulness;

    Sammanfattning : The Swedish consumers are concerned of their online privacy, while companies increasingly gather personal information with business intelligence (BI) technologies in order to customize online banner ads, among the favoured marketing techniques. Meanwhile, marketers treasure the opportunity to target individuals. LÄS MER

  3. 2. ”Klicka” ”Gilla” ”Dela” En studie om användares uppfattningar, attityder samt beteende till anpassade annonser i nyhetsflödet på Facebook

    Magister-uppsats, Högskolan i Borås/Institutionen Biblioteks- och informationsvetenskap / Bibliotekshögskolan

    Författare :Amie Almström; [2014]
    Nyckelord :sociala medier; anpassad annonsering; Facebook; attityd; mottaggarperspektiv;

    Sammanfattning : This thesis is a study of Facebook users’ beliefs attitudes and behaviour towards personalised adverts on the site, using Wang & Suns theory about the relationship between beliefs and attitude toward online advertising (ATOA) and the connection between attitude and behaviour. The result, based on qualitative research and interviews, will introduce a deeper understanding and interpretation of users’ beliefs, attitudes and behaviour toward personalised adverts. LÄS MER

  4. 3. Is E-personalisation a danger for the customers privacy? : A study on JIBS students

    Kandidat-uppsats, IHH, Företagsekonomi

    Författare :Julia Frehse; Irina Brezgina; Margaux Debouchaud; [2008]
    Nyckelord :Online Advertisement or E-advertising; E-Personalisation; Online Purchasing Decision; E-privacy;

    Sammanfattning : Background: From a marketing perspective, personalisation of online advertising is a very promising way of reaching customers and will play an increasingly important role in the future. Personalisation on the Internet is far more widespread than in the offline world and can cover all online interactions when it comes to the question of what information to personalise. LÄS MER