Sökning: "Personalization-privacy paradox"
Visar resultat 1 - 5 av 10 uppsatser innehållade orden Personalization-privacy paradox.
1. Unraveling the Paradox: Balancing Personalization and Privacy in AI-Driven Technologies : Exploring Personal Information Disclosure Behavior to AI Voice Assistants and Recommendation Systems
Magister-uppsats, Jönköping University/Internationella HandelshögskolanSammanfattning : As society progresses towards a more algorithmic era, the influence of artificial intelligence (AI) is driving a revolution in the digital landscape. At its core, AI applications aim to engage customers by providing carefully tailored and data-driven personalization and customization of products, services, and marketing mix elements. LÄS MER
2. Personalization-privacy paradoxen : En studie om individanpassad marknadsföring och integritet ur ett företagsperspektiv
Kandidat-uppsats, Högskolan i Gävle/Avdelningen för ekonomiSammanfattning : Syfte: Studien ämnar att skapa en djupare förståelse kring hur personalization-privacy paradoxen behandlas i hotellbranschen utifrån en individanpassad marknadsföring. Metod: Studiens metod innefattar en kvalitativ undersökningsmetod där semistrukturerade intervjuer genomförts med åtta respondenter från hotellbranschen som driver marknadsföringen. LÄS MER
3. Programmatic Advertising : Effective marketing strategy or invasion of privacy - A study of consumer attitudes towards Programmatic Advertising
Kandidat-uppsats, Södertörns högskola/FöretagsekonomiSammanfattning : Digital marketing is constantly adapting and evolving in line with technological advances. One of these advances is the digitalization, which has given rise to Programmatic Advertising (PA). In order to practice PA, the companies need to collect data about consumers' preferences and personal interests. LÄS MER
4. AI marketing & brand relationships: A qualitative study about consumer-brand relationships, personalized marketing and the personalization-privacy paradox
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Thesis purpose: to explore what influence consumer-brand relationships may have on consumers’ perceptions of personalized marketing and the personalization-privacy paradox. Methodology: to understand each of the respondents' different perceptions of the thesis’ purpose and research question, a relativist and social constructionist approach were applied. LÄS MER
5. Privacy for sale! : An exploratory study of personalization privacy paradox in consumers’ response to personalized advertisements on social networking sites
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Social networking sites are channels that allow companies to appeal to their target audience through personalized advertising which has become an increasingly common way for companies to reach their target customers. Personalization is possible through the use of customer data which allows designing an advertisement based on individual consumers' preferences benefiting the consumers with more personally appealing advertisements. LÄS MER