Sökning: "Persuasion Knowledge Model"

Visar resultat 1 - 5 av 21 uppsatser innehållade orden Persuasion Knowledge Model.

  1. 1. Persuasive Language Learning - Qualitative research on user engagement in the persuasive system design of Duolingo

    Kandidat-uppsats, Jönköping University/Tekniska Högskolan

    Författare :Sofie Kastelli; Napsugár Takács; [2023]
    Nyckelord :Persuasion; Gamification; User-engagement; Duolingo; MALL; mobile-learning; mobile-language-learning; gamified interaction design;

    Sammanfattning : Duolingo is a popular mobile language-learning application that has been around the market since 2012 and has been researched in its language-learning abilities. It is crucial for mobile language learning applications to keep their users interested, nevertheless, as users easily lose interest in continuing their language study. LÄS MER

  3. 2. Intention - beteende gapet: När intentionen förlorar sin slagkraft

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Ellen Förare; Hanna Bielke; Sara Slättberg; [2023]
    Nyckelord :Intention-beteende gap; Theory of Planned Behavior; Hållbar klädkonsumtion; Barriärer; Second hand; Upcycling; Köpprocessen; Konsumentbeteende.; Business and Economics;

    Sammanfattning : Titel: Intention - beteende gapet: När intentionen förlorar sin slagkraft Seminariedatum: 11-01-2023 Ämne/Kurs: FEKH29, Företagsekonomi: Examensarbete i Marknadsföring, Kandidatnivå, 15 högskolepoäng. Författare: Hanna Bielke, Ellen Förare och Sara Slättberg. Handledare: Lars Carlman. LÄS MER

  4. 3. Whoo’s laughing now? A qualitative study of User Responses to Native Content Marketing

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Lovisa Käll; Ebba Keller; [2023]
    Nyckelord :Native advertising; Content Marketing; Tiktok; Duolingo; Persuasion knowledge model; Associative processing model of humour; consumer attitudes; Social Sciences;

    Sammanfattning : In the dynamic realm of social media marketing, maintaining a competitive edge is crucial; hence marketers are actively seeking strategies to stand out and increase levels of engagement. The study aimed to provide valuable insights into companies' utilisation of native content advertising on TikTok and users' attitudes towards this marketing strategy. LÄS MER

  5. 4. Sneaky but not illegal: An experimental study of how price increase and product content reduction affect attitudes towards brand and retailers and persuasive intent

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Linnea Fällman; Ella Wiss Mencke; [2023]
    Nyckelord :Shrinkflation; Price Tactics; Persuasion Knowledge; Retailer pricing; Consumer Behavior;

    Sammanfattning : In the past years, consumers may be confused as to why their household goods do not last as long as they have in the past. In almost all cases, this is due to a phenomenon called 'shrinkflation'; the practice of reducing the size or quantity of a product while keeping the same price. LÄS MER

  7. 5. ETT NÖDVÄNDIGT ONT

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :John Andersson; Arvid Holmqvist; [2022-08-01]
    Nyckelord :Native annonser; native ads; Facebook; medvetenhet; attityder; Persuasion Knowledge Model; gestaltlagar; Reactance theory;

    Sammanfattning : Every day we are exposed to a large amount of advertisements. As social media has become an important part of many people's lives, advertising on these platforms has also become important for advertisers and major sources of income for the companies behind the social media. LÄS MER