Sökning: "Persuasive Factors"

Visar resultat 1 - 5 av 40 uppsatser innehållade orden Persuasive Factors.

  1. 1. Dålig PR är bra PR. En kvalitativ intervjustudie om trovärdighet och förtroende för Public Relations

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Michaela Matsson Amneteg; [2023-11-17]
    Nyckelord :Public Relations; PR; trovärdighet; förtroende;

    Sammanfattning : Executive summary PR, short for public relations, has become a word associated with manipulation, propaganda and often characterized by low trust and low credibility according to research. Associating PR with lies or tricks is perceived to be a pattern, simultaneously PR practitioners are portrayed in popular culture as glamorous and social individuals. LÄS MER

  3. 2. Marketing and Mutual Fund Size: Empirical evidence on the effectiveness of marketing by fund employees

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Författare :Hannah Bakker; [2023]
    Nyckelord :Mutual funds; Marketing; Fund size;

    Sammanfattning : This thesis aims to study the effects of marketing on mutual fund size, by itself as well as in comparison to other factors. Although marketing may not be the first thing funds think of when wanting to increase their size, the literature appears to suggest they should. LÄS MER

  4. 3. ”Dark patterns, begreppet användarna inte känner till” : En kartläggning av webbplatsanvändarnas kunskaper om dark patterns

    Kandidat-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Författare :Frida Luks; [2023]
    Nyckelord :dark patterns; persuasive design; users; mapping; övertalning; webbplatsanvändare; kartläggning;

    Sammanfattning : Dark patterns are ubiquitous in user interfaces of today. They are often created by designers to manipulate users to make decisions they didn’t intend, or perhaps even wanted, in an interface that first and foremost benefits the stakeholders – at the expense of the users. LÄS MER

  5. 4. Hur kaniner, tomtar och humor övertalar dig att köpa ny bil : En semiotisk- och retorisk analys av Volkswagens reklamfilmer av Maja Koch och Linnea Bogren

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Linnea Bogren; Maja Koch; [2023]
    Nyckelord :;

    Sammanfattning : In today’s society, people are flooded with information from different organizations, with companies competing to capture the attention of consumers. Today’s market requires companies to communicate their brand well to overcome the competition and information overload, which is why companies have recently taken the benefits of communication into account. LÄS MER

  7. 5. Are you the culprit or the victim in today’s digital society? The use of digital innovations in the Swedish fast fashion industry and its significance for consumer behavior

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Josefine Jogdal; Irma Weberg Ekelund; [2022-08-05]
    Nyckelord :Digital innovation; digital transformation; persuasive technology; cognitive science; consumer behavior;

    Sammanfattning : The fashion industry has grasped a wide range of digital innovations, and the past decade has shown an increased junction between advanced digital innovation and consumption. Therefore, the mechanism of consumption is recognizing important transformation, following a redefinition of various areas from advertisements and markets to consumers and the concept of utility and value. LÄS MER