Sökning: "Persuasive games."

Visar resultat 1 - 5 av 12 uppsatser innehållade orden Persuasive games..

  1. 1. Advergames : En studie om hur ett spelifierat reklamformatfungerar på en social plattform med inriktning på videoklipp

    Kandidat-uppsats, Malmö universitet/Institutionen för datavetenskap och medieteknik (DVMT)

    Författare :Matilda Nimvik; Alice Duncalf; [2023]
    Nyckelord :Gamification; Advergames; Prototype; Online Advertisement; Persuasive Games; Flow; Design Science; Spelifiering; Advergame; Prototyp; Reklam Online; Persuasiva Spel; Flow; Designvetenskap;

    Sammanfattning : Studien diskuterar hur spelifierad reklam, ett så kallat advergame som kombinerar spel ochreklam, kan påverka användarnas engagemang på en plattform såsom Youtube. En prototypskapades med målet att illustrera hur spelifierad reklam på en videoplattform kan se ut. LÄS MER

  3. 2. Gaming for Good : Triggering do-good Excitement in a Mobile Game

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Marcus Elwar Liljeqvist; [2019]
    Nyckelord :Interaction Design; Mobile game; Sustainability; Profit for Purpose; Persuasive games.;

    Sammanfattning : Mobile games present a great opportunity for organizations with sustainability agendas to spread their message and generate revenue towards its cause, as they are the best money generating apps. This can be done through designing so-called persuasive games. LÄS MER

  4. 3. Persuasive Meaningful Play : Exploring the video game Behind Every Great One

    Magister-uppsats, Högskolan i Skövde/Institutionen för informationsteknologi

    Författare :Vania Castagnino Ugolotti; [2019]
    Nyckelord :Benevolent Sexism; Persuasive Games; Meaningful Play; Game Design;

    Sammanfattning : This thesis shines a light on tools that can be used in order to create persuasive and meaningful video games. This research was designed as an exploration of the game Behind Every Great One, with the purpose to determine if and how the game could attain a persuasive and meaningful representation of a benevolent sexist situation. LÄS MER

  5. 4. Gaming at work to save energy - Supporting behavioural change of occupants through cooperative games

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Yi Luo; [2018]
    Nyckelord :Persuasive technology; gamification; visualization; energy consumption; energy awareness; behaviour change; HCI.;

    Sammanfattning : Commercial buildings are one of the main contributors to energy consumption while both energy management and occupants’ consumption behaviour play crucial roles in how energy is consumed. This study explored the energy awareness of occupants in a commercial building with the goal to investigate how increased awareness could support behaviour change. LÄS MER

  7. 5. Online Transportation Mode Recognition and an Application to Promote Greener Transportation

    Master-uppsats, Luleå tekniska universitet/Institutionen för system- och rymdteknik

    Författare :Emil Hedemalm; [2017]
    Nyckelord :Persuasive Design; Transportation Mode Detection; Serious Games; Sustainable Behaviour;

    Sammanfattning : It is now widely accepted that human behaviour accounts for a large portion of total global emissions, and thus influences climate change to a large extent. Changing human behaviour when it comes to mode of transportation is one component which could make a difference in the long term. LÄS MER