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1. Modeling Customer Lifetime Value in the Telecom Industry
M1-uppsats, Lunds universitet/ProduktionsekonomiSammanfattning : Background The fierce competition in the telecom industry makes operators heavily invest in acquiring new customers. This is most often done with marketing campaigns and subsidies of handsets. But to be truly profitable, it is crucial not only to attract new customers, but also to make sure they retain with the company for as long time as possible. LÄS MER
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