Sökning: "Peter Liljeberg"

Hittade 1 uppsats innehållade orden Peter Liljeberg.

  1. 1. City branding i med- och motgång : - En fallstudie av Örebro stads varumärke

    Master-uppsats, Örebro universitet/Handelshögskolan vid Örebro Universitet

    Författare :Peter Liljeberg; Sebastian Kirchsteiger; [2012]
    Nyckelord :City branding; Crisis management; Place branding; Corporate management; word of mouth; Varumärke; Stadsvarumärke; Krishantering; kris; platsmarknadsföring; stad; kognitiva kartorsmarknadsföring; kommunikation; varumärkesbyggande; krishantering;

    Sammanfattning : Products and services have for a long time competed with their brands. For some time now, cities have begun to compete with each other to attract visitors and other stakeholders to come to their town. It is important that the citizens feel as they are a part of the message that the city sends out in its communication. LÄS MER