Sökning: "Peter Moane"

Hittade 3 uppsatser innehållade orden Peter Moane.

  1. 1. Supporting the Cause: How Can Football Supporters Engage with a Club's Brand Extensions

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Alessandro Solmi; Peter Moane; [2021]
    Nyckelord :Brand Extensions; Engagement; Interaction; Supporters; Football clubs; Business and Economics;

    Sammanfattning : Title: Supporting the Cause: How Can Football Supporters Engage with a Club’s Brand Extensions Seminar Date: June 4th, 2020 Course: BUSN39: Degree Project in Global Marketing Authors: Peter Moane and Alessandro Solmi Supervisor: Ekaterini Drosou Thesis Purpose: This research aims at understanding what English supporters of football teams with a small fan base deem important in order to buy, engage or interact with the brand extensions put in place by their favourite club, thereby contributing to the club’s revenue. Methodology: The thesis adopts a relativist ontology and a social-constructionist epistemology, which induced authors to choose a qualitative method and an abductive approach. LÄS MER

  3. 2. CLEARING THE AIR: Philip Morris International's Smoke-Free Future

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Peter Moane; Stefan Pelev; Alessandro Solmi; [2021]
    Nyckelord :Philip Morris International; IQOS; brand positioning; stakeholder management; brand impact; Business and Economics;

    Sammanfattning : .... LÄS MER

  4. 3. A framework for generating loyalty in the alcohol industry: a case study of Heineken and Budweiser

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Peter Moane; Vladislav Galkin; Alessandro Solmi; [2020]
    Nyckelord :Brand loyalty; brand awareness; brand personality; physical attributes; perceived quality; alcohol industry; Business and Economics;

    Sammanfattning : Purpose: The purpose of this study is trying to understand which elements are essential to obtain loyalty in the alcoholic beverage industry and how companies can focus their branding efforts on these drivers of loyalty. Methodology: A literature review is conducted to identify the key drivers which can influence brand loyalty. LÄS MER