Sökning: "Petter Hedborg"

Hittade 2 uppsatser innehållade orden Petter Hedborg.

  1. 1. Produkthype: En fallstudie (En kvalitativ undersökning om vad som ligger bakom en produkthype)

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Petter Hedborg; Valentino Lindblad; [2011]
    Nyckelord :diffusion of innovations; product hype; fad; social network; trend;

    Sammanfattning : To identify the underlying forces behind a product hype is difficult and the findings often seem random and unclear. To create a better understanding behind the affecting mechanisms would consequently be a valuable addition to the surrounding research area. LÄS MER

  2. 2. Rapportera Mera?: En kvalitativ studie av hur svenska finanschefer uppfattar kravet på kvartalsrapportering

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Författare :Petter Darin; Fredrik Hedborg; [2009]
    Nyckelord :quarterly reports; interim reporting; reporting frequency; CFO;

    Sammanfattning : The purpose of this paper is to study how Swedish CFOs perceive that the requirement for companies to issue quarterly reports affect business operations in the company. The fact that it is regulations on the Stockholm Stock Exchange, and not the law, that requires companies to issue quarterly reports makes Sweden unique in Europe. LÄS MER