Sökning: "Petter Lindroth"

Hittade 1 uppsats innehållade orden Petter Lindroth.

  1. 1. Det man inte vet - Googlar man : Marknadsorienteringens effekter genom Google AdWords - En studie av kundorientering i SME:s

    Kandidat-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :Luka Ivis; Petter Lindroth; [2018]
    Nyckelord :Market Orientation; Customer Orientation; Competitor Orientation; Profit; Google AdWords; SEM; SME; Marknadsorientering; Kundorientering; Lönsamhet; Konkurrentorientering Google AdWords; SEM; SME; Interfunktionell koordinering;

    Sammanfattning : Aim: The purpose of the study is to understand how SME companies uses market orientation to target customers through Google AdWords.  Method: This study uses a qualitative method approach as the purpose of the study is to increase understanding. Furthermore, the empirical data used has been collected through eight semi-structured interviews. LÄS MER