Sökning: "Pharmaceutical retailing sector"

Hittade 2 uppsatser innehållade orden Pharmaceutical retailing sector.

1. 1. Building customer loyalty in Swedish pharmacy retail

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Nikoleta Mircheva; Stefan Pelev; [2021]
   Nyckelord :customer loyalty; loyalty construction; manager view; employee view; customer view; pharmacy retail industry; pharmaceutical retailing.; Business and Economics;

   Sammanfattning : Thesis purpose: The purpose of this research is to extend the concept of customer loyalty by applying it to a pharmacy retail setting using the perspective and understanding of both pharmacy professionals and consumers in order to comprehend which factors influence loyalty construction in this sector as opposed to in other retail industries. Theoretical perspective: This study focuses on surveying previous literature on building customer loyalty in a general retail setting to establish the most utilized factors and determinants. LÄS MER

3. 2. Brand Identity & Brand Image : A case study of Apotek Hjärtat

   Kandidat-uppsats, IHH, EMM (Entreprenörskap, Marknadsföring, Management)

   Författare :Alexandra Rosengren; Andrea Standoft; Ann Sundbrandt; [2010]
   Nyckelord :Brand Identity; Brand Image; Brand Awareness; Pharmaceutical retailing sector; Apotek Hjärtat;

   Sammanfattning : Background: The Swedish pharmaceutical retailing market was re-regulated in February 2010, which enabled competition. Hence, it has now become important to stand out through having a strong brand. In order for a brand to be strong, the brand identity and the brand image need to be congruent. LÄS MER