Sökning: "Philip Carabi"

Hittade 1 uppsats innehållade orden Philip Carabi.

  1. 1. Samspelet

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Viktor Kihlberg; Philip Carabi; [2019]
    Nyckelord :Samskapande av varumärkesmening; varumärkesgemenskap; varumärkesfans samskapande; Twitter; strategisk kommunikation; digitala medier; AS Roma; varumärkeskommunikation; Brand meaning co creation; brand community; brand fans; brand co-creation; strategic communication; digital media; brand management; brand communication.; Social Sciences;

    Sammanfattning : The rise of social media has enabled brands to communicate with their customers in new ways. A growing phenomenon within brand communication is the opportunity for consumers to co-create meaning for the brand. The basis for this study was the simplified view of co-creation in the field of research. LÄS MER