Sökning: "Philip Jarl"

Hittade 1 uppsats innehållade orden Philip Jarl.

  1. 1. Beauty Advertising - Message and Content

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Philip Jonzon Jarl; [2013]
    Nyckelord :Beauty advertising; advertising strategy; advertising message; creative content; message;

    Sammanfattning : By an extensive analysis of TV commercials from 38 large brands and sub-brands from beauty segments skin care andcolor cosmetics, the thesis provides a mapping and an insight into beauty advertisement. This is done by exploring theconnection between advertising strategy, message and creative content. LÄS MER