Sökning: "Philip Wiede"

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  1. 1. The Impact of Influencer Marketing on Consumers' Attitudes

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Johan Grafström; Linnéa Jakobsson; Philip Wiede; [2018]
    Nyckelord :Millennials; Influencer Marketing; Attitudes; Trust; Loyalty; Elaboration Likelihood Model;

    Sammanfattning : Background Influencer marketing has evolved from traditional marketing strategies such as print ads, celebrity endorsement, and digital marketing. Influencer marketing is in comparison to the previously used strategies a new phenomenon that had its major increase during 2016. LÄS MER