Sökning: "Philip Wiede"
Hittade 1 uppsats innehållade orden Philip Wiede.
1. The Impact of Influencer Marketing on Consumers' Attitudes
Kandidat-uppsats, Högskolan i Jönköping/IHH, FöretagsekonomiSammanfattning : Background Influencer marketing has evolved from traditional marketing strategies such as print ads, celebrity endorsement, and digital marketing. Influencer marketing is in comparison to the previously used strategies a new phenomenon that had its major increase during 2016. LÄS MER
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