Sökning: "Philippe Hamsand"
Hittade 1 uppsats innehållade orden Philippe Hamsand.
1. Senior citizen as a market segment for Swedish travel industry
Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomiSammanfattning : The senior tourism is getting more and more attention in many countries as the importance of this market segment becomes more evident. This is strengthened by political initiative/project, where generous financial aids are offered to develop promotion and communication activities to disseminate the transnational packages and raise awareness on the tourism offer for seniors (EU-Commission, 2013) could be interpreted as a possible under-served trend within tourism. LÄS MER
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