Sökning: "Phuong Vu"

Hittade 3 uppsatser innehållade orden Phuong Vu.

  1. 1. The Impact of Social Media Marketing on Brand Loyalty : Case Study of Samsung Smartphones in Vietnam

    Master-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Thi Phuong Quynh Vu; Thi Thu Trang Vu; [2021]
    Nyckelord :Social media marketing; Social media marketing activities; Brand loyalty; Digital marketing; Samsung smartphones; Vietnam market.;

    Sammanfattning : Background: Social media marketing has been used to facilitate communications and interactions between customers and brands and is considered as the effective driver to influence the customers’ buying behaviours and loyalty. Since its emergence in Vietnam market, Samsung smartphone brand has secured a considerable market share in this country and has activated some social media platforms to stay connected with its customers. LÄS MER

  3. 2. AN EXPLORATION OF STORE ATTRIBUTE SALIENCE ON STORE CHOICE BEHAVIOUR IN AN EMERGING MARKET – THE CASE OF VIETNAM GROCERY MARKET

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Phuong Vu; Huynh Ha Nguyen; Xin Zhang; [2010]
    Nyckelord :Grocery shopping; store attribute; store choice; wet market; modern retailer; Vietnam; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Purpose of thesis: The main objective of this study is to evaluate the most salient store attributes that influence store choice of Vietnamese grocery consumers. The store choice phenomenon herein is analyzed under the fierce competition between traditional grocery channel and modern retailers. LÄS MER

  4. 3. Ethical awareness and ethical judgment among audit professions across countries: India, Sweden and Vietnam

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Trang Vu Phuong; Zarmina Nassery; [2010]
    Nyckelord :Management of enterprises; and experience; gender; age; culture; audit profession; ethical judgment; ethics; ethical awareness; Företagsledning; management; Business and Economics;

    Sammanfattning : The auditor is seen as the guardian of the market. However, several scandals have resulted in the public’s suspicions of auditor ethics. Therefore, the need of investigation of ethical awareness and ethical judgment among auditors should be taken into a deep consideration. LÄS MER