Sökning: "Physical stores"

Visar resultat 11 - 15 av 354 uppsatser innehållade orden Physical stores.

  1. 11. Det är Lugnt, vi tar det Klarna! : A Qualitative Study of Gen Z’s Purchase Intentions for Fashion Using BNPL in an online and in-store context.

    Magister-uppsats,

    Författare :Amanda Persson; Alexandra Millner; [2023]
    Nyckelord :BNPL; buy now pay later; purchase intentions; online context; in-store context; payment method; fashion; Gen Z.;

    Sammanfattning : Abstract  Background: The evolution of technology has transformed the way we shop, with BNPL services like Klarna and Qliro gaining popularity among consumers. This form of short-term financing offers flexibility by allowing customers to either pay later or divide their costs into interest-free installments. LÄS MER

  3. 12. How Does Visual Merchandising in Fashion Retail Stores Affect Consumers’ Brand Experience and Behavior? : A qualitative study about psychological- and personal factors affecting customers' channel selection in-store vs. online when purchasing clothes.

    Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Makda Adhanom; Natasha Alvaro; [2023]
    Nyckelord :;

    Sammanfattning : Title:  How Does Visual Merchandising in Fashion Retail Stores Affect Consumers’ Brand Experience and Behavior? Research question: How do psychological- and personal factors influence customers' channel selection (in-store vs. online) when purchasing clothes from fashion retailers?   Purpose:  The purpose of this study is to explore consumers' brand experience and behavior when buying in-store and online. LÄS MER

  4. 13. Exploring the Emergent Servicescape of Unmanned Stores: A Constructivist Analysis of Unmanned Stores in the Age of Digitalization

    Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Gentrit Beqiri; Mathias King Lykkegaard; [2023]
    Nyckelord :Unmanned stores; Unmanned solutions; Servicescape; Customer-retailer interface; Digital strategies; Phygital strategies; Customer engagement.; Social Sciences;

    Sammanfattning : Unmanned stores are increasing in popularity as the prominence of digitalization is changing not only the customer-retailer interface but also the servicescapes of the stores. The current stakeholders within the industry are (1) tech-positive entrepreneurs that want to innovate the industry or (2) convenience-focused retailers adopting technological solutions to ease the workload. LÄS MER

  5. 14. The Influence of Buy-Now-Pay-Later on Product Return Rates in E-commerce

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Alexander Rubanowitz; Paul Pesta; [2023]
    Nyckelord :Buy Now Pay Later; Product Return Rates; E-commerce; Return Behavior; Sustainability;

    Sammanfattning : The continuous rise of e-commerce represents a channel shift away from physical retail stores. Additionally, it is also impacting purchase and return behavior. The return rates in e-commerce are higher than in traditional brick-and-mortar stores and are negatively impacting efforts to improve environmental performance. LÄS MER

  7. 15. Exploring the Potential of Virtual Reality Shopping for Furniture : A Comparative Study with Web-based Retail

    Master-uppsats, Linköpings universitet/Institutionen för teknik och naturvetenskap

    Författare :Ludvig Erlander Klein; [2023]
    Nyckelord :Computer science; VR; Virtual Reality; Retail; Web shopping; User Experience; UX; Furniture shopping;

    Sammanfattning : Today there are two main ways of shopping; on a website or in a physical store, and each of them comes with its own benefits and downsides. A prototype for a store in virtual reality (VR) was created to take advantage of the unique aspects of VR, it created a shopping experience that is an improvement over web stores and has some advantages over physical stores too. LÄS MER