Sökning: "Pia Ankarling"

Hittade 1 uppsats innehållade orden Pia Ankarling.

  1. 1. Betydelsefulla faktorer som bör ingå i en marknadsföringsmix för modeprodukter till barn

    Kandidat-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

    Författare :Pia Ankarling; Lisa Mehlqvist; [2008]
    Nyckelord :modeprodukter; barn; marknadsföringsmix; marknadskommunikation; konsumentbeteende;

    Sammanfattning : In a society where children are getting a bigger influence over the family’s consumption and where more products for children are purchased, the market for children products has expanded. This growth is due to a higher amount of older parents which have a god economy and are choosing to spend more money on products for their children. LÄS MER