Sökning: "Piero Pascucci"

Hittade 1 uppsats innehållade orden Piero Pascucci.

  1. 1. The Diffusion of Innovation in the Era of Social Networks; A case study of VIMML’s adoption process

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Piero Pascucci; [2016-09-30]
    Nyckelord :Innovation adoption process; Social network; Startup; Diffusion of innovation;

    Sammanfattning : This inquiry aims to study the adoption process of a new social application in the Swedish market. By examining the case study of VIMML, a startup that launched the first Swedish anonymous social network in the cities of Karlstad, Gothenburg, Stockholm and Malmö, the thesis focuses on the user behavior in the decision process of downloading a new social application. LÄS MER