Sökning: "Pierre Alefjord"

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  1. 1. Consumers rituals inside shopping malls : A qualitative study on consumers shopping rituals inside Swedish shopping malls

    Master-uppsats, Stockholms universitet/Företagsekonomiska institutionen

    Författare :Pierre Alefjord; Antonio Tortorici; [2020]
    Nyckelord :Rituals; Consumer rituals; Shopping center; Malls; Experiential marketing; Value creation; Customer experience;

    Sammanfattning : Beyond simple shopping needs, nowadays consumers are continuously looking for the consumption of new experiences. This contemporary consumer request also unveils inside shopping centers, which as scholars recognize, are shifting functionality towards becoming centers for customer engagement. LÄS MER