Sökning: "Pierre Magonette"

Hittade 1 uppsats innehållade orden Pierre Magonette.

  1. 1. Competitive Advantage Through the Customer Involvement in E-commerce Strategies : A Multiple-Case Study in the European Airline Industry

    Magister-uppsats, Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Författare :Pierre Magonette; [2014]
    Nyckelord :e-commerce; e-CRM; customer involvement; competitive advantage; customer loyalty; personalization;

    Sammanfattning : Much research show that strategies of personalization aiming to meet customers' needs and behaviors are an important aspect to influence the competitiveness within an industry. However there is a gap of studies on how airlines use customer involvement for creating personalized strategies in the field of e-commerce while enhancing the competitive advantage. LÄS MER