Sökning: "Pistone Rosanna"

Hittade 1 uppsats innehållade orden Pistone Rosanna.

  1. 1. "VEM KALLAR SIG ENS INFLUENCER?” : -En kvalitativ studie om följares attityd till influencers på Instagram

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Rydfjäll Tova; Pistone Rosanna; [2018]
    Nyckelord :influencer; Intagram; marketing;

    Sammanfattning : An influencer’s task is to reinforce and strengthen a company’s brand, but can there be any risk that they weaken their own trust towards their followers in the process? This study aims to examine influencers as a social phenomenon from the followers point of view to investigate any elements that can challenge the concept. Influencer marketing is visualized as something positive with a successful impact on the commercial industry. LÄS MER