Sökning: "Player Purchases"

Visar resultat 1 - 5 av 12 uppsatser innehållade orden Player Purchases.

  1. 1. Diablo: Immortal, A Pay-to-Win Study

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Keming Zhang; Ruiqi Liu; [2023]
    Nyckelord :Pay-to-Win; Free-to-Play; Mobile Game; Theory of Consumption Value;

    Sammanfattning : Background: P2W games (Pay-to-Win) occupy a significant position in the Chinese gaming market, attracting a large number of players to participate and spend money. However, there is still a knowledge gap in understanding the motivational factors behind the behavior and psychology of Chinese players in terms of their purchase motivation in specific games Diablo: Immortal. LÄS MER

  3. 2. The Dark Patterns of Battle Passes : Investigating player attitudes to a growing type of microtransaction

    Master-uppsats, Umeå universitet/Institutionen för informatik

    Författare :Eric Fredriksson Friman; Ola Zätterlund; [2023]
    Nyckelord :Dark patterns; battle passes; microtransactions; end users; HCI;

    Sammanfattning : In recent years, many PC and console video games have seen a shift towards live service models as a means of generating recurring revenue through in-game purchases called microtransactions. Microtransactions have been linked to the concept of dark patterns—design patterns that favour the service at the expense of the end user—due to their possible negative impact on the user experience. LÄS MER

  4. 3. Social Elements of Gaming and Microtransaction Purchases : A multiple case study exploring perceived values’ influence on players’ willingness to purchase microtransactions and how these are affected by social elements of gaming.

    Master-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Felix Ekeroth; Viktor Sandoff; [2023]
    Nyckelord :Microtransaction; Perceived Value; Attribute; Consequence; Value; Social Element of Gaming;

    Sammanfattning : Background: Incorporating microtransactions has become a popular business model for video game publishers as it ultimately provides stability and reduces financial risk. While microtransactions are becoming increasingly prevalent, they do not come without trouble as they have been linked to unfair gameplay advantages and reduced satisfaction with the game. LÄS MER

  5. 4. Player consumption psychology : Constructing user profiles for game developers

    Magister-uppsats, Högskolan i Skövde/Institutionen för informationsteknologi

    Författare :Xinyi Xiong; [2022]
    Nyckelord :User profiling; Game User Experience; Consumer behaviour; Free-to-play game;

    Sammanfattning : Free-to-play gamers' spending habits are crucial for game developers to generate revenue in games. The unique thing about free-to-play business model games is that players don't have to pay to play the game, but need to make in-game purchases if they want a better gaming experience. LÄS MER

  7. 5. Homo Gamicus

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sterenn Chevance; Kornelija Steinsvik; Alice Pehrson; [2022]
    Nyckelord :Gaming; In-game purchases; Player Type; Self-Expression; Avatars; Technology and Engineering;

    Sammanfattning : This study aimed to understand gamers on a deeper level and investigate how certain in-game purchases and avatars can assist gamers with their self-expression. Through 12 semi-structured interviews and the support of two theories, we have been able to understand gamers in-depth... LÄS MER