Sökning: "Podcast industry"

Visar resultat 1 - 5 av 10 uppsatser innehållade orden Podcast industry.

  1. 1. Podcastens påverkan på traditionell radio : En kvalitativ intervjustudie på journalisters syn på podcasts påverkan på traditionell radio

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :Eyla Lundvall Runsten; [2024]
    Nyckelord :Journalistik; podcast; radio; media; digitala medier; mediekonsumtion; medieproduktion; lyssnarbeteenden; konvergenskultur; ljudjournalistik.;

    Sammanfattning : This study examines how journalists view the impact of podcasts on traditional radio, with focus on the growing popularity of podcasts and their influence in the radio industry. The study uses a qualitative research method with semi structured interviews with journalists who have experience with both radio and podcast. LÄS MER

  3. 2. Social Media Platforms - The Most Valuable Player? - The role of social media platforms in fostering football fans’ team loyalty

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Sofia Granberg; Julia Löfblad; [2023-07-03]
    Nyckelord :Twitter; podcast; e-zine; social media usage; football; fandom; brands; involvement; team identification; attitudinal loyalty; behavioral loyalty;

    Sammanfattning : With football as an increasing business, alongside the rise and importance of user-generated content on social media, this mixed methodological paper analyzes which roles Twitter, podcasts and e-zines usage have for Swedish football fans’ loyalty towards their favorite teams, by utilizing surveys and semi-structured interviews. This paper provides support for positive relationships between social media usage and behavioral fan loyalty, since social media platforms keep fans updated and generate information, especially when there is a geographical distance between the fans and the team. LÄS MER

  4. 3. Vad lyssnar du på? : En kvalitativ studie om attityd till reklam i podcaster

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Linnéa Brandt; Julietta Melgar; Maja Rolfes; [2023]
    Nyckelord :Podcast Advertising; Radio advertising; Advertising Attitude; Advertising Experience and Marketing Communications; Podcastreklam; Radioreklam; Reklamattityd; Reklamupplevelse och Marknadskommunikation;

    Sammanfattning : Tidigare forskning om upplevelser och attityd till reklam i podcaster har varierat i sina resultat. Det finns studier som tyder på att annonsformatet värdläst reklam bidrar till den bästa lyssningsupplevelsen för konsumenterna. LÄS MER

  5. 4. Podcast Marketing – Pulse of the Present : Understanding the persuasion and influencing techniques of host-read ads in the DACH podcast industry

    Magister-uppsats,

    Författare :Michelle Kreutz; Ines Thalmann; [2023]
    Nyckelord :;

    Sammanfattning : .... LÄS MER

  7. 5. Creating value by integrating co-opetition in the business model for the audiobook and podcast industry as a part of a future innovation strategy

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Sophie Särnhav Lundgren; Thomasine Oredsson; [2022]
    Nyckelord :Co-opetition; Business Model Innovation; Innovation strategy; Audiobook industry; Podcast industry; Co-opetition; Innovation av Affärsmodell; Innovationsstrategi; Ljudboksindustrin; Podcastindustri;

    Sammanfattning : The purpose of the study is to gain deeper knowledge in the conditions of integrating coopetition(collaboration with competitors) in the business model and how it can create value for high technology firms. The study has been delimited by studying the audiobook and podcast industry and has interviewed two audiobook companies, one podcast company and used external reports about the industry as a whole for the empirical data collection. LÄS MER