Sökning: "Pongsatorn Munkunagorn"

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1. 1. Consumer behavior towards private label brands:A study of Thai undergraduate students’ experience

   Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

   Författare :Pongsatorn Munkunagorn; Kedyanee Tochanakarn; [2011]
   Nyckelord :Private label brands; Manufacturer brands; Collectivist culture; Perceived risk; Price; Quality; Store loyalty;

   Sammanfattning : Date: May 30, 2011 Program: MIMA – International Marketing Course name: Master Thesis (EFO 705) Title: Consumer behavior towards private label brands: A study of  Thai undergraduate students' experience Method: Both quantitative and qualitative methods were used. Quantitative method was used to collect the primary data for this research. LÄS MER