Sökning: "Pontus Bloom"

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  1. 1. Video Storytelling Advertisement : A quantitative study about the effect consumers’ attitude towards the brand

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Oskar Bloom; Pontus Liljenberg; [2018]
    Nyckelord :Advertisements; Attitudes; Storytelling; Branding; Humorous; Dramatic;

    Sammanfattning : Background: In order for marketers, brands and companies to be successful in the advertising environment the stress for well developed content and messages is a necessity. To have a competitive advantage it is all about the attention a advertisements gain by the audience and the public eye. LÄS MER