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  1. 1. Community Management - The Role Community Managers Play in the Video Game Industry in Sweden

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Pontus Boström; Isabell Hansen; [2015]
    Nyckelord :Community; Community Manager; Community Management; Customer Knowledge; Knowledge Transfer; Video Game Industry;

    Sammanfattning : The video game industry has developed into a multibillion dollar industry. As the rise of social media and other online networks has enabled consumers to more easily express their opinions and critique about the products, these platforms become important when it comes to obtaining customer knowledge. LÄS MER