Sökning: "Pontus Modig"

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  1. 1. The Meaning of Authenticity in the Experience Industry: An exploratory study of Swedish concept restaurants

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Åsa Jugård; Pontus Modig; [2009-08-21]
    Nyckelord :experience industry; authenticity; concept restaurants; hospitality marketing.;

    Sammanfattning : The experience industry is booming and for restaurants to be a part of this industry they must offer more than food and common services. To be competitive in the experience industry companies are told to render authenticity. However, the meaning of authenticity remains rather unexplored in academic literature. LÄS MER