Sökning: "Pop Up Store"

Visar resultat 1 - 5 av 15 uppsatser innehållade orden Pop Up Store.

  1. 1. Klädproduktion av gamla textilier i fysisk butik

    Kandidat-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Elias Makrous; Julia Rasch; [2023]
    Nyckelord :;

    Sammanfattning : Detta arbete undersöker hur cirkulär ekonomi kan implementeras in i klädindustrin med fokus på stickade och virkade textilier. Detta genom att studera hur direkt återproduktion av kläder i konsumentbutik skulle se ut, med att ta inspiration från ett redan befintligt koncept. LÄS MER

  3. 2. How Short-term Leasing Can Mitigate Vacancies in Retail Stores : Implementing Short-term Leasing in the Retail Industry

    Kandidat-uppsats, KTH/Fastigheter och byggande

    Författare :Jesper Öhman; Knut Benson; [2021]
    Nyckelord :Pop-up Store; Short-term Leasing; Property Owners; Commercial Real Estate; Retail; Pop-up butik; Korttidsuthyrning; Fastighetsägare; Kommersiella fastigheter; Detaljhandel;

    Sammanfattning : Retail is changing. E-commerce is increasing its percentage of total sales while physical storesare closing. This affects how real estate companies work with retail spaces to minimizevacancies, and short-term leasing, also called pop-up stores, is one way to do so. Pop-ups haveexisted in different forms for a very long time. LÄS MER

  4. 3. What is the role of pop-up stores in a multichannel environment?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Konstantinos Georgiou; Emmanouil Pyrgarousis; [2021]
    Nyckelord :Multichannel; Pop-up stores; customer experience; retail; customer-brand relationships; Business and Economics;

    Sammanfattning : Title: What is the role of pop-up stores in a multichannel environment? A study on understanding how pop-up stores affect the experience that customers receive and the relationship they share with retail brands. Supervisor: Ulf Elg Examiner: Ulf Johansson Thesis purpose: The present study aims to investigate the role of the pop-up stores of retailers on the customer experience in a multichannel environment and how this addition can affect the existing relationships between the customers and the retail brands who operate this type of retail stores. LÄS MER

  5. 4. The Pop(up)ular Brand Experience

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Annie Johnson; Julia Carlsson; Rebecca Larsson; [2020]
    Nyckelord :Pop Up Phenomenon; Pop Up Store; Multisensory Marketing; Multisensory Experience; Experience Economy; Brand Loyalty;

    Sammanfattning : It seems that online retail is erasing the presence of physical stores, referred to as the retail apocalypse. Consumers’ desire to experience brands is increasing whilst sensory experiences in the online retail environment are limited. LÄS MER

  7. 5. Här idag men borta i morgon - en kvantitativ studie om pop up-butikens varumärkeseffekter och beteenderesponser

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Beate Wik; Josefine Lindersson; [2019]
    Nyckelord :pop up-store; temporary store; creative marketing; signal theory;

    Sammanfattning : The pop up-phenomenon is still in its early stages in the Nordics, while the phenomenon is widely used abroad. Although the wide use of the concept, few studies have focused on the actual brand effects of a pop up-store. LÄS MER